
photos: Fondation Cartier – Luc Boegly / gold mining site – João Laet
photo of Yanomami, Alto Orinoco, Amazonas, Venezuela and photomontage – Barbara Crane Navarro
The Art of Manipulation:
The corporate contrivanceof art sponsorship was so perfectly described in 1994 by Hans Haacke in “Free Exchange” , the book by Pierre Bourdieu and Hans Haacke, that I’m quoting here from the English version published by Polity Press in 1995: “One would underestimate the Venice Biennale if one were to think that it is only concerned with development aid for Venice and dividing the secular shares of the art market. Philip Morris, at least, was not fooled, when the giant consumer goods corporation sponsored the American pavilion of Isamu Noguchi in 1986. The Marlboro cowboys couldn’t care less whether Noguchi’s prices would go up. Living in the saddles all their lives, they understood one…
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